When preparing yourself and your business to approach the biggest clients you might ever deal with, there are a lot of things to think about.
To start, let’s take a quick look at the three possible routes that a firm might take and determine which one will lead to success. Next, we’ll discuss the kind of thinking that draws in the big fish.
When growing their business, a company might choose one of three main routes:
• Snail Pace.
• Shooting Star.
• Land the Big One
Speed of a snail
Regretfully, the majority of business entrepreneurs exhaust themselves while experiencing little success or satisfaction. When you deceive yourself into believing you will achieve success quickly, this is the inevitable outcome. This is also the route you might take if you’re trying to resist change.
This is a description of a company that grows so quickly that it overwhelms you and leaves you without the necessary resources to handle the rapid expansion. This can also happen if you are too busy serving smaller clientele to devote the necessary time to pursuing the larger accounts that will keep your firm afloat if the sales from the smaller clientele start to dwindle.
Scoop Up the Large Fish
This is the route that prevents your clients from outpacing you and enables you to grow at a steady, controllable pace. You can achieve this by using the following advice:
1 Draw in, retain, and lock in large clients;
2. Incorporate the culture of “big business” into your organization and personnel;
3. Get the knowledge you require to expand, and
4. Have the guts to make adjustments as you go.
We are going to shift gears a little now and concentrate on the “big fish” mentality. Although identifying and landing that huge fish may seem simple, it will be more difficult than you believe if you have a small business mindset.
Consider the following advantages of concentrating on larger clients:
• Low cost; • Extremely profitable; • Durability; • Security
You have to think your business can help them, their firm, in order to reel in the big fish. It is simple to doubt oneself and imagine that a big corporation couldn’t possibly need anything from a small firm like yours, but this is undoubtedly incorrect!
After examining the operations of huge corporations, it’s critical to choose which ones best suit your business. Having a relationship with someone inside who can put in a good word for you is one of the finest methods to get in.
Please get in touch with me for help if you’re not sure where to begin and are a little nervous about capturing large fish.