Do You See a 1% Growth?

To put it simply, the Rule of 1% states that you should improve customer service 1% at a time. You can’t achieve this progress unless you first perfect consistency, which is a prerequisite. While one percent might not seem like much, if you approach your company’s objective in modest steps, you could end up with […]

Drip Campaign! By Patrick Bell

Follow the story of Francisco each week to spark your creativity in finding business solutions for each area of the JS40. Francisco saw the value of developing a loyal clientele and establishing lasting connections with his customers as his restaurant prospered. In order to do this, he came up with a clever plan to get […]

Creating a competition-crushing marketing program for your business.

Congratulations on completing “Creating Your Sales Process Part 2” video. You’re now well on your way to creating a competition-crushing marketing program for your business. We explained that your sales process consists of three vital components… lead generation, lead qualification and lead conversion. And within those components you find your distribution channels, strategies and tactics. […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]