Deliver +1

We talked about identifying your clients’ needs and desires in our last piece so they can have a satisfying buying experience. We’ll discuss Deliver +1 today and how it can improve your customer service to a whole new level. I’ve chosen to divide this piece into two parts; the 1% Rule will be covered in […]

PR is the same as free publicity.

We’re going to be talking about the advantages of public relations for your company today. You can employ three important public relations strategies to increase the effectiveness of your advertising ten times more by using sponsored advertising. Public relations’ secret is found in: • Merchandising; • Public relations or publicity; • Promotions. You’ll have a […]

How well do you know your vendors?

Developing relationships is one of the most basic strategies for growing your company. You can increase awareness of your company’s branding and even attract new clients or consumers by cultivating relationships with nearby residents and vendors. The individuals you collaborate with directly on your goods and services are the ones who stand to gain the […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]