We’ll look at how the titans of business entertain, eat, and generally woo their prospects nowadays.
The majority of prosperous professionals employ a sequence of informational advertisements that elicit strong feelings and end with a call to action. This works far better than the typical corporation branding ads. You may modify the same ideas that go into creating a high-impact (and frequently expensive) advertising campaign to suit your needs and get comparable outcomes.
Here are some tips for developing and carrying out a polished, successful advertising campaign:
1. Create a brief report that will be sent to prospects automatically when they get in touch with you. This ought to provide a succinct synopsis of your company and areas of expertise. Remember to include case studies, examples, or other evidence of your accomplishments.
2. Create value-focused yellow page advertisements.
3. Consider newsletters as a way of educating and informing customers about your industry and services offered.
4. Offer a free seminar, webinar or other lecture to build awareness of your business, but make sure the information provided is pertinent to your target market and any featured speakers are respected and well-known in the industry;
5. Invest in an established company, enhance its marketing, and expand it more quickly than a company started “from scratch”.
6. Constantly test several iterations of your advertisements to determine which ones work best.
7. Grow your company via direct mail marketing.
8. Build a database of former clients and provide them with updated details.
9. Provide rewards like perks for making frequent purchases, loyalty or referral schemes, or other things.
10. Speak with big companies that might require your expertise and work out a contract to be their only source for it.
11. Provide a 24-hour information line with a recorded message that is updated on a regular basis. Provide this to all previous and prospective clients and/or consumers.
12. As a way to support the charity in your community, give time or supplies.
13. Provide accessible and free public clinics where members of the public can come talk about what they need.
14. Create a high-perception value package and host seminars that your clients and/or customers will pay to attend.
15. Make an offer to publish a weekly column about your area of expertise to local media. Request only a byline and bio; do not demand payment.
16. Create a seminar for clients or customers that takes place over the weekend. This not only provides you with an exciting weekend spent with your closest friends and family, but it also offers your clients and/or customers a tax-deductible business venture.
17. Take a good seminar and write it up as an audio or video program, home study, or member site program;
18. Make contact with big businesses and offer to present seminars to their management, investors, or staff.
19. Approach your marketing plan with initiative.
20. Use barter to promote your brand. Provide goods or services in exchange for cash.
21. Be prepared to lose money at first on new business, but it will probably pay off in the long run.
22. Regulate your marketing budget to maximize the potential income from them to hit the next year and try to push back advertising costs for the next year to offset your expenses.
23. Make offers to target markets or businesses in target markets as payment for database sharing or referrals.
24. Offer loaner products to replace equipment that is to be repaired or refurbished
25. Give away something free to everyone who brings in a print version of your advertisement. This is a great way to see which ads are giving you the most bang for your buck; 26. Continually consider what new products and/or services you can offer to current customers and/or clients.
27. Develop a mail order division of your company
28. Offer a proposition to your competitors to trade customers and/or clients you were both unsuccessful in landing; 29. Use alternate marketing tactics as an excuse to attract new customers and/or clients with new offers and goodies
30. Offer a “you-choose-the-price” program. This is especially good for stale inventory.
So as you can see, there are at least 30 great ways to market to other professionals and businesses. Some additional great ways to get your name out there for little or no cost are:
• Get involved you in your community through volunteering or donating to local events, etc.
• Join your local Chamber of Commerce and attend the networking and other activities throughout the year
• Join a local, state or regional professional association for further networking opportunities
• Become a board member of a local organization.
Advertising should never be your only method of marketing. There are a myriad of ways to get your name out there in a way that feels personal to potential customers and/or clients.
“Effective advertising…must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” Jay Abraham
If you’re not sure where to start with your marketing plan or how to reach out to your local community, competitors, customers and/or clients, and others who could influence your business in a highly positive way, reach out to me to get the proper tools and resources to boost your business to the next level.